The foundations of Ararat Sports & Souvenirs were laid in 17th February 1989 when husband and wife Ben Wong and Lucy Ong established Ararat Sports & Souvenirs Sdn. Bhd. in Kota Kinabalu, Sabah, East Malaysia.

The name Ararat comes from the famous Mount Ararat, where Noah’s Ark landed after the biblical flood. This mythical mountain is Armenia’s most respected symbol of national culture and identity, a source of vitality and pride. Ararat is also the location of one of the oldest vineyards in the world.With this successor the founder of Ararat Sports & Souvenirs Sdn. Bhd. already opened seven outlet Sportmart Api-api, Sportmart Suria Sabah, Ararat International Sdn. Bhd. Keningau, Ararat International Sdn. Bhd. Lahad Datu, and Sportmart Tawau inaugurated on early 2015.